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Visual Abstracts


The way scientific research is disseminated has changed. With the proliferation of journals, lazy people like me now allow others to pick out the highlights, which they share on social media. To compete with other journals and dank memes on people's Twitter or Facebook timelines, the visual abstract movement was born. A visually appealing, simple communication of a study's main messages can hugely increase readership. As part of BMJ Heart's online team I wanted to make sure we were amongst the first cardiology journals to embrace this excellent idea. These are my first two attempts. Don't worry I'll get better. I got the idea from surgeon Andrew Ibrahim who is the creative director for the Annals of Surgery journal. He has a brilliant website here. The links for the two papers.

#VisualAbstract #GraphicDesign #SciComm

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